Participation Exercise #9 Assignment Example | Topics and Well Written Essays - 250 words

Participation Exercise #9 - Assignment Example Activity Based Costing is more efficient to manufacturing companies and provides a more efficient, effective and economical costing system. The different manufacturing companies have different activities that together make up the overheads that the company incurs in their operations. Its application to manufacturing companies will provide an easy accounting and costing system that will aid in providing more accurate accounting in an efficient manner. The costing system also considers the application of overheads to the different products produced in a manner more logical hence successfully compared to the traditional means that allocate costs to the different machine hours employed. The ability of the system to consider each activity and its costs makes it more efficient for manufacturing companies due to their approach to costing and operations. It bases on the different activities that prove to be the real cause of the

Clever Marketing in the Luxury Fashion Industry Essay

Clever Marketing in the Luxury Fashion Industry - Essay Example Talented designers, nowadays, unlike their counterparts from before, can no longer merely rely on their talent. In fact, they are forced to share profits such as the Gucci Group and the LVMH in order to increase their sales through marketing. Without a doubt, the luxury fashion industry makes use of clever marketing strategies in order to keep the brand alive. It is then in relation to this that this research seeks to look into the concept of clever marketing and how this posed implications to the industry. Furthermore, this paper also examines the said strategies and how these affect the companies. In order to achieve this then, the researcher employs the questionnaire method in order to gain the perceptions of the members of Gucci, LVMH, and Richemont with regard to clever marketing and how these affect them. a Luxury, style, and elegance have traditionally been associated with the French way of life. In fact, the first so-called ‘grands against’ were found in their capital and these were associated with values of sensuality, luxury, innovation and premium service. Added to this was the manner by which the architecture conveyed senses of majesty and power thereby defining the shopping experience for the wealthy consumers. Hence, fashion becomes more than just a matter of clothes and accessories. Rather, it has been of vital importance and influence that structures the culture, identity, and lifestyle of a certain society, Okonkwo. Central then to this luxurious shopping experience is coveted products that are authentic, exudes quality and craftsmanship, and most importantly, demonstrate exclusivity.